Stratia Skincare
Stratia is a skincare company known for its commitment to creating effective and science-driven products. With a loyal following and a focus on skin health, Stratia has become a trusted name in the skincare community, consistently delivering products that cater to the needs of individuals seeking healthier, more radiant skin.
Unveiling the science behind skincare
branding packaging design
ProblemSkincare marketing claims can frequently be misleading. The beauty industry is notorious for employing language that emphasizes transformative results, but not all claims are grounded in scientific evidence. While many skincare brands often rely on exaggerated promises, Stratia prioritizes transparency and honesty. The challenge of the company rebranding was to create an identity that could reflect its emphasis on the science behind its formulations.
This is a self-initiated rebranding project for an existing brand. The project was created for educational purposes only and was not authorized by the brand’s owner.
SolutionThe visual identity I created is based on the combination of hexagon shapes symbolizing organic molecules and a triangular element from Stratia's logo. This geometric pattern, accompanied by a clean sans-serif typeface and vibrant colors, highlights the brand's key attributes: scientific approach, effectiveness, and affordability.
