Art Space LA
Art Space LA A is an innovative contemporary art venue based in the heart of Los Angeles. From interactive exhibits that respond to movement and touch to augmented reality experiences that unfold seamlessly within the space, Art Space LA aims to redefine the traditional art-viewing experience.
Blurring the boundaries between imagination and reality
branding typography
ProblemIn art-centric cities like Los Angeles, there is significant competition among art venues. Creating a distinctive identity that stands out in a crowded landscape poses a challenge. Furthermore, identity should be locally relevant yet have a universal appeal, authentically communicate the essence of the place, and reflect the venue's commitment to the cutting-edge art experience.
SolutionIn this project, I aimed to create a visual identity that is artful, unique, and eye-catching. The neon typeface reflects the atmosphere of an urban art oasis. The vibrant gradients evoke a sense of excitement and creativity, inviting visitors to step into a space where boundaries between digital and
traditional art is blurred.
