Design Culture Now
Design Culture Now is a lecture series dedicated to the dynamic world of graphic design. Organized by the Cooper-Hewitt, Smithsonian Design Museum, this event brings together leading designers, artists, and visionaries to discuss the latest trends, innovations, and cultural influences shaping the field of graphic design.
Exploring cultural influences in design today and in the future
branding typography
ProblemWith a focus on the intersection of design and contemporary culture, the series aims to offer a platform for creatives and enthusiasts alike to discuss how design influences and reflects our society's values, aesthetics, and communication. The objective was to develop a recognizable visual identity that conveys the dynamic connection of culture and design today and in the future.
SolutionThe concept underpinning the poster design was inspired by the idea of ripples, signifying how current design trends might influence the design culture in the years to come. Vibrant colors, gradients, and a wide sans-serif font were employed to achieve a contemporary look.
